The Importance of a Good Website for Any Small Business

The world is going digital at a rapid pace, and it's more important than ever for businesses to position themselves to take advantage of this trend. According to the data published by the Search Engine Journal, more than 9 out of 10 online experiences start at a search engine. In simple words, if your business does not have a professionally designed website, you can be losing out on 90% of the market opportunities for your business. A good website can serve as the nerve center or hub of a company’s digital presence and marketing activities. There are many ways to promote your business, including social media, PPC ads, blogging, email newsletters, online press releases, and various other digital means, but a website is what strings all of these unique campaigns into a cohesive marketing strategy. If your website is compelling, with an attractive and intuitive web design, it will deliver a high rate of conversions from visitors who arrive on your website through multiple marketing channels.

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